The GlaxoSmithKline Company Case Study Example | Topics and Well Written Essays - 3000 words

The GlaxoSmithKline caller-out - Case Study ExampleThe company has had strategies which aim at meeting the involve of the consumers both locally and internationally. However in the international markets GlaxoSmithKline Company adapted various strategies which take into business relationship the cultural backgrounds of the consumers, the consumers buying habits and also the consumers levels of their personal disposable income.This has enabled the company to further deliver a intimately tailored program for its merchandise liquefy globally to suit the needs of the consumers. Unlike its domestic marketing mix GlaxoSmithKline Company which is a global player has adapted their product as well as their marketing mix outline so as to meet the needs of the global customers. The standardization strategy for this company benefactors it in reducing its costs and this is because it thinks global thus helping it in establishing itself in the overseas markets. (GlaxoSmithKline Company 200 7)On the new(prenominal) hand the domestic marketing mix of the company focuses on strategies that would help in meeting the needs of the local and also regional consumers. This does not require a destiny of input as it does in the international markets. ... The company highly emphasizes on advertising its products globally and its strategies to attain their advertising goals ensure that the issues of the language barriers are well taken care of. Similarly the company in its international promotion strategies ensures that their advertising messages are not offensive in any way to the residents of the other countries. In its international promotional strategies GlaxoSmithKline Company takes a lot of concern in the level of the media emergence in various countries. The company has further adapted a strategy of adapting its advertising messages to the international markets so that it can successfully meet the demands of the consumers. On the other hand in the domestic marketing mix the company has adapted the domestic promotional strategies and it does not have to lay a lot of tenseness on the language barriers as in the case of the international marketing promotional strategies. International price strategies GlaxoSmithKline Company has also adapted some international pricing strategies which has eased the international pricing difficulties. It puts into considerations factors such as the fixed and the variable costs, the companys objectives, the competition, the proposed companys positioning strategies as well as the target group and the willingness of the consumers to behave for the products. Similarly the company in the international pricing strategies makes considerations on the cost of transportation and it also looks into the effect duties or even tariffs that could be levied on its products as they are sold on an international scale. (GlaxoSmithKline Company 2007)On the other hand the company makes considerations on the incomes of the internationa l customers