Kudler Communications Plan - 1628 Words

Kudler Communications Plan Kudler Communications Plan Given the competitive nature of business, it is no longer enough to rely on one form of marketing communication. There are several options such as social networking sites, on health magazines, and other publications that target health-conscious diet, which fall under personal and non-personal communications depending on the message and mode. All these options and more are evaluated below to arrive at a feasible and the most effective marketing communication strategy. Marketing Communication Factors An effective marketing communications plan is necessary for the success of the new Kudler location in Newport Beach. The success of this new location will be partially†¦show more content†¦Media Plan The success of the Newport Beach launch requires a sound and efficient media plan that uses the best mix of communication channels. â€Å"Personal and non-personal communication channels should be combined for maximum impact† (Kotler Keller, 2007, p. 290). Advertising, sales promotion, event coordination, public relations promotional activity, and direct marketing are modes of communication that Kudler can take advantage of during the Newport Beach launch. The communications model is an approach that targets various psychological stages customers’ experience. Cognitive, affective, and behavior stages of psychology are important indicators of the direction of communication needed for campaign success (Kotler Keller, 2007). Secur ing the brand and experience Kudler brings to the community requires most effective and efficient modes of communication to inform potential customers (Kotler Keller, 2007). The goal of effective and efficient communication requires knowledge of the target audience when developing the specific media mix that works best for Kudler. Coordinating a community event to promote the company and Kudler values is both cost-efficient and effective. A farmer’s market and meet festival the weekend before the grand opening could generate community support and interest in Kudler Fine Foods. Combined with public relations efforts, events can provide a positive image to potential consumers. StoryShow MoreRelatedCommunication Plan Kudler Fine Foods1312 Words   |  6 PagesCommunication Plan Team B University of Phoenix MKT/571: Marketing Kudler Fine Foods has decided to launch a product in both domestic and international markets. Kudler Fine Foods has determined that expanding their markets will allow domestic and international market growth generating an increase in profits. 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Actuating this business venture will affect Kudler s suppliers, employees, and consumers. The focus of this paper is to explore how changes in technology have created business opportunities for Kudler, identify the strategy that Kudler should pursue, explore some of the tactics the organization should implementRead MoreBSA 310 Week 2: Service Request SR-kf-013 Paper806 Words   |  4 PagesBSA 310 Business Systems Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to â€Å"offer each customer a delightful and pleasing shopping outing.† With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards